How to sell your home
There’s no such thing as too much when it comes to marketing. The more potential buyers that can be reached or contacted the better. The reason is simple, the higher the demand, the higher the sale price.
This is one of the reasons why it’s better to use an estate agent over selling privately. We have an extensive database of buyers looking to buy locally. Using online advertising, such as Rightmove and Zoopla is vital to reach all active buyers.
Marketing Material
This is one of the most important aspects to get correct. Most, if not all buyers will look at the marketing material to decide if they want to view. Buyers want to see as much of the property as possible, which is why we create photos, floor plans, video tours, 3D models and virtual tours. We also use drone footage where applicable. See our ‘marketing material’ page for more info.
Pricing
The goal is to achieve as much interest as possible. There’s no ‘one size fits all’ approach. We tailor each strategy to suit the vendor’s requirements. It is vital to keep expectations realistic within the current market conditions. If a price is too high, it will not generate suitable interest. Therefore, it’s important to get it right the first time.
Viewings
We prefer to accompany all of our viewings. The reason for this is simple, it’s a perfect time to build rapport. One-on-one with the buyers gives us invaluable information and ensures we choose the most suitable buyer. We minimise the chance of a sale falling through by making sure the buyer is fully committed and the funds available to complete the purchase.
Negotiating
Building on the rapport created during the viewing gives us a huge advantage when negotiating. Understanding what motivates the buyer is essential to achieving the best result. Establishing the buyers’ commitment to the purchase cannot be underestimated. We do everything we can to minimise the risk of a sale falling through.
Sales Progression
Sales progression can be broken down into two main areas; mortgage application and solicitor conveyancing. We ensure that everybody is kept in the loop. We chase mortgage advisors and solicitors, helping to minimise the time frame and getting to completion as soon as possible.
